Why Super Bowl 51 Line Shopping is a Must for Bettors

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If you’re a smart shopper, you probably have several go-to locations to get your stuff. One store may have the best produce, another the best meat. And the prices will vary, so comparison shopping is a must. Sportsbooks are no different.

Each sportsbook offers a unique betting experience, and while their odds may be in the same ballpark, there’s always a bargain to be had if you shop around.

As they say in the commercials, there’s never been a better time to buy. Super Bowl LI is easily the biggest single game on the sports betting menu. Demand is high at every single book, so there’s more variance among their prices; at press time, the moneyline on the New England Patriots to win is available between –150 and –165 on the NFL odds board, while the Atlanta Falcons are priced between +135 and +145.

The Juice Is Loose
Not everyone pays close attention to these prices – but they should. When you bet on the NFL, you’re making an investment, and the first rule of investing is to buy low and sell high. If the Falcons are your NFL pick for the Super Bowl, of course you’d rather get paid out at +145 than +135. That’s a difference of 7.4 percent. When was the last time an investment returned that much?

Plus, every once in a while, you get the opportunity to make an arbitrage play when you open accounts at multiple sportsbooks. Let’s say one of the betting sites makes Atlanta available at +155. If you can get the Falcons at that price, along with the Patriots at –150, you can guarantee yourself a profit no matter the outcome of the big game. So if you haven’t already, bookmark the NFL odds page and take a look at the comprehensive reviews of the top betting sites, find some sportsbooks that fit your criteria, and get those bargain prices while they last.

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