UK bookmaker BetFred launches TV channel

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iGaming operator and land-based sportsbook BetFred (SBR rating B-) now has its very own television channel. BetFred has partnered with news and sports outlet Satellite Information Services (SIS) for this deal. BetFred will broadcast its television channel during business hours across its 1,365 betting shops in the UK.

BetFred chairman Fred Done comments, according to an iGaming Business article: "Who would have thought that less than a mile from my first shop in 1967 I now have my own television channel in MediaCityUK. It's exciting times and the most important part of the channel will be to entertain and inform punters. At the end of the day we are in the entertainment industry and this is a great platform.”

Done also has a 7.5% stake in Satellite Information Services.

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