Pinnacle Sports is now just Pinnacle

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Industry pioneer Pinnacle Sports (SBR rating A+) has rebranded to Pinnacle.

The Curacao based sportsbook released a notice to all account holders Monday announcing the rebrand, which comes after Pinnacle purchased the long coveted domain.

Sports bettors across SBR Forum traditionally refer to the sportsbook as "Pinnacle".

Pinnacle built its reputation on low bookmaking commissions and offering some of the best odds in the industry instead of focusing on the typical bonus model offered by many online sportsbooks. Sports bettors know that with reduced juice you are essentially wagering with a bonus each bet.

Pinnacle also refreshed its sportsbook logo to complement the domain acquisition.

Director of Marketing at Pinnacle, Harry Lang, had the following to say:

"The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years. However, as we now offer much more than just a Sportsbook, our rebrand was the perfect opportunity to refresh the whole architecture of the brand and look like the contemporary and dynamic operator our savvy customers want to bet with”.

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