NBA Signs Distribution Deal to Provide Data for Sports Betting Purposes

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The NBA is the first professional sports league in the United States to sign a deal to distribute real-time data for its games.

Translation: the NBA data will be used to create in-game betting odds that will be distributed and used by licensed sportsbooks.

Sportradar and Genius Sports have the non-exclusive rights to distribute the official NBA betting data to gambling operators in the U.S.

With the fast pace of legal sports gambling opening up across the country since the U.S. Supreme Court ruling overturning the bet ban in May, this partnership acts similarly to a middleman, ensuring those who bet legally will have access to official NBA and WNBA data through gaming operators in their state, according to an NBA new release.

“We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the U.S.  We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA,” said Carsten Koerl, Chief Executive Officer of Sportradar. “With sports betting being so new to the United States, we will look to utilize our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience."

Beyond the NBA data, Genius Sports and Sportradar also will distribute betting data products on a real-time basis to sportsbooks.

"We are pleased that the NBA has chosen Genius Sports as an official data partner in the US.  We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services,” said Mark Locke, Chief Executive Officer of Genius Sports.  “We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”

The NBA has long been a trail blazer in the sports-gaming industry in the USA with league commissioner Adam Silver being very proactive and some say, a forward-thinker. In a 2014 op-ed in The New York Times, Silver supported legalization of sports gambling saying its untapped revenue would have a positive impact to the league’s bottom line. He argued that betting be “brought out of the underground and into the sunlight where it can be appropriately monitored and regulated.”

And now the NBA and WNBA have cut a visionary deal that will give bettors the most accurate information quickly about the NBA and its players.

“Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data,” said Silver. “As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”

Those likely to benefit first from this agreement are the sportsbooks already open in Delaware, Mississippi, New Jersey, New Mexico, Pennsylvania, Rhode Island and West Virginia, and, of course, Nevada. Just one of those states has an NBA team: Pennsylvania (Philadelphia 76ers).

New York and Arizona have passed legislation but have to open sportsbooks, while 17 other states have sports betting bills under consideration in their legislatures.

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