NBA's 76ers and NHL's Devils Partner with Caesars Entertainment

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Harris Blitzer Sports & Entertainment, the sports group that owns the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils, scored a big win this week announcing a promotional partnership with Caesars Entertainment Group.

The company entered a multi-year agreement with the casino group to promote it sports betting book and mobile app. This comes on the heels of Harris Blitzer saying it will open a branded sports lounge also at Prudential Center with bookmaker William Hill.

The Caesars partnership was announced less than a day after MGM Resorts said it had agreed to a sports betting and data sharing partnership with the NHL.

Caesars becomes the first casino to form partnerships with NHL and NBA franchises since the state of New Jersey won its U.S. Supreme Court case in May that cleared the way for legal sports betting across the nation. As part of the agreement, Caesars will open a 5000-square foot restaurant and bar at Prudential. The deal is designed to engage and encourage Devils fans and concert-goers to bet on sports using their mobile devices. More than 175 events a year take place at Prudential Center.

Bettors can place wagers on the Caesars Casino & Sports app, which launched prior to the current NFL season.

 “With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State,” Adam Davis, HBSE CRO, said in a prepared statement.

The building, home ice for the Devils, will include Caesars branding on the center’s 80 digital boards, a large outdoor LED board plus club-level tickets, throughout Prudential’s main concourse and on servers’ uniforms.

At the Wells Fargo Center, where the 76ers play (as does Villanova men's basketball occasionally), Caesars’ will have less of a presence – digital advertising and signage. There also will be in-game contests in Philadelphia to give fans a chance to win free stays at Caesars’ properties in New Jersey and Las Vegas.

Pennsylvania is moving forward with legalized sports gambling, with state regulators on Wednesday approving sports betting at Harrah’s, Rivers and SugarHouse casinos. Sports betting could begin as early as mid-November if casinos meet certain requirements, the Associated Press reported.

Before the licenses were OK’d, Michael Marino, Caesars Entertainment Chief Experience Office, told Forbes he was optimistic its sports betting app would be available in Pennsylvania in early 2019.

Marino also said Caesars is hoping to make similar sports betting deals with pro teams it already has ticketing relationships with. Caesars owns three casinos in Atlantic City: Bally’s, Caesars and Harrah’s. Harrah’s and Bally’s also have in-person sportsbooks.

In August, sports betting activity in New Jersey doubled to $183.9 million compared to $95.6 million in August, according to figures released in October. On-site sports wagers completed at Garden State racetracks and casinos were $79 million, an increase of $5.1 million or 7 percent, according to the N.J. Division of Gaming Enforcement. Bets placed on the internet jumped in August to September from $21.7 million to $104.9 million.

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