Bally Technologies and High 5 Games begin joint venture

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SBR analyst Natalie Rydstrom provides a video newsbite on the recent news out of Nevada: Bally Technologies Inc. and High 5 Games have agreed to a multi-year game development partnership. The two companies will combine heads to produce high quality land-based, interactive and mobile applications to operators all over the world.

The multi-year agreement is one that executives from both camps are endorsing.

“We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.” said Jean Venneman, VP of Product Management and Licensing at Bally.

On the other side of the spectrum, CEO of High 5 Games had the following to say: "We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry. With Bally’s sophisticated new ALPHA 2™ game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”

On June 21st, SBR reported that Bally Technologies was the first of two companies to officially be awarded interactive gaming licenses in Nevada. The licence will allow Bally to proceed with development and support of interactive gaming, including online poker, within Sin City.

Nevada Gaming Control Board Chairman Mark Lipparelli has been on record as adding that internet poker games for NV residents are expected in as little as 60 to 90 days. Nevada is expected to adopt similar protocols from their mobile wagering applications offered by some casinos in order to ensure that users outside of the state do not connect to the games.

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