888Sport enters the SBR Rating Guide at B

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888Sport enters the SBR Rating Guide at B
888's sports wagering center is serviced by BlueSquare (SBR rating A-). 888Sport.com is hosted on BlueSquare's servers, and utilizes the same Orbis software. The gaming giant partnered with BlueSquare in March to add sports betting to its poker and casino brand. 888's financial transactions and customer service will be handled in-house.


888 Announces UK and European launch of sports betting offering

888, one of the world's most popular online gaming entertainment companies
announces the launch of www.888sport.com ("888sport"), a pan-European sports
betting offering, developed with Blue Square, the interactive gaming and betting
division of Rank Group Plc.
The offering is being launched today, simultaneously, in the UK, Germany,
Sweden, Denmark, Spain and Austria. 888sport is now part of 888's unified
entertainment offering of Casino, Poker, Bingo and Backgammon.
888sport will be offered in five languages; English, Spanish, German, Swedish
and Danish and will include editorial content and sports and betting selections,
each tailored and localized per country. 888sport will also feature live
in-running betting and will cover many sports fields including:
   * UK and Irish horseracing
   * UK, European and international football
   * Greyhound racing
   * Golf
   * Cricket
   * Rugby
   * Tennis
   * Other novelty events such as Big Brother

Today's launch enables 888 to fulfil its strategy of cross-selling its new
sports betting services to its existing customer base whilst leveraging its
robust multi-channel marketing engines to acquire new sportsbook customers
Gabi Campos, Senior VP, Head of Offering for 888 said:
"We are delighted to offer our customers an international betting experience
with endless options to take part in sports events, whether live, seasonal or in
the future. Our international launch reinforces 888's strategy of creating a
large community of people consuming entertainment content online. The
complementary skills and work cultures of the 888 and Blue Square teams mean we
are confident of completing a global rollout by the end of 2008."
Martin Belsham, Managing Director of Blue Square said:
"Blue Square has earned a strong reputation in the UK for innovation in
interactive betting and gaming. Today marks the company's first move overseas,
bringing together Blue Square's market-leading sports betting products with
888's international brand strength. The launch of a multi-lingual sportsbook is
part of our strategy to access a broader customer base by developing and
marketing gaming and sports betting products for the international marketplace."

                                    - ends -

Contacts and enquiries:

Gigi Levy, Chief Executive Officer         +350 49 800
Aviad Kobrine, Chief Financial Officer     +350 49 800
Bell Pottinger Corporate & Financial
Ann-marie Wilkinson / Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232

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