Betfair Sportsbook acquires Blue Square Bet online

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Tuesday, April 2, 2013 10:41 PM

Betfair Sportsbook acquires Blue Square Bet online

Betfair Sportsbook has acquired competing company Blue Square Bet’s online business in a deal worth 5 million pounds. Blue Square customers will be redirected to their new homes beginning today upon log-in. BetFair had announced at the start of the year their intent to review Blue Square, which is operated by The Rank Group, which also has a significant land based gaming presence in the UK.

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