To ‘Like’ or Not to ‘Like’ – Twitter Might Eliminate the Option

Kim MacCormack

Thursday, November 1, 2018 5:20 PM UTC

Thursday, Nov. 1, 2018 5:20 PM UTC

Twitter has been atwitter with possible changes to the social media platform including its “like” button.

The week has seen a lot of Twitter activity – and that’s beyond what’s coming from the White House.

The hot topics are users seeing their Twitter feed in chronological order and the possibility the “like” button will disappear. And the latter has prompted a prop bet.

Twitter CEO Jack Dorsey went on the record last week at an event that the days may be numbered for the small heart “like” button on the feed. Dorsey said that by eliminating the heart, it would improve debate on the social network platform.

When asked about this apocalyptic change, Twitter marketing folk didn’t have a definitive answer on the lifespan of the “like” feature.

"We are in the early stages of the work and have no plans to share right now," Twitter posted.

[/]{"component": "embedHTML", "code": "

As we've been saying for a while, we are rethinking everything about the service to ensure we are incentivizing healthy conversation, that includes the like button. We are in the early stages of the work and have no plans to share right now. https://t.co/k5uPe5j4CW

— Twitter Comms (@TwitterComms) October 29, 2018
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So, it seems for now, “like” lives but it has still prompted a prop bet on BetOnline, which is offering odds until the end of the day Friday on what you think might happen first:

  • Remove the Like button +110
  • Allow edit tweet -150

As every user knows who has embarrassingly misspelled a word or said something stupid on Twitter, there is no way to edit a post. The only option is to live with your error, delete it completely or copy, delete and repost the new and less offensive missive.

Frankly, as annoying as just “liking” a Tweet can be, we’re holding out and betting on the ability to edit our posts. Deadly dozen errors aside, we’ve all written things we’d like to take back, and we’re hopeful Twitter will give us the option.

And just to prove that it can change, some Twitter followers are currently test driving a new button that many user think is long overdue – a toggle that allows users to see the “latest Tweets first” rather than “best Tweets first.”

That’s right, in the future you may more easily be able to see your Twitter feed in chronological order. Go figure, timeliness over curated content.

[/]{"component": "embedHTML", "code": "

Sometimes you want to see the latest Tweets, first. We’re testing a way for you to make it easier to switch your timeline between the latest and top Tweets. Starting today, a small number of you will see this test on iOS. pic.twitter.com/7NHLDUjrIv

— Twitter (@Twitter) October 31, 2018
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What a small number of Twitter’s 326 million users is testing is a home screen button that allows an easy switch between displays. In 2016, the tech company ticked off many of its users when it moved to showing curated tweets deemed “important” by either likes or retweets.

"We've learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we've heard feedback from people who, at times, prefer to see the most recent tweets," said Twitter, according to Economic Times.

The company said the goal is to balance the Twitter timeline with recent tweets plus tweets you are more likely to care about. The company admitted it doesn't "always get the balance right.”

Nice to admit you, like us, aren’t perfect, Twitter.

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