Has Amazon Primed Servers For 2019 Prime Day Shopping Blitz?

Friday, July 12, 2019 11:40 AM UTC

Friday, Jul. 12, 2019 11:40 AM UTC

A year ago, the retail giant’s computer servers failed and shoppers saw puppies on crash screens. Will they crash again on Monday or can they take the deluge?
<div><p>Amazon Prime Day is coming, July 15-16 to be exact, so you might want to try some calisthenics for your clicker finger or thumbs in preparation for the avalanche of “epic” deals the behemoth online retailer says it is planning to offer.</p><p>In fact, you can warm up your computer or mobile phone now because there are pre-Prime Day deals already available. Actual Prime Day, devised by Amazon to beat the summer shopping slump, begins at 3 a.m. ET on July 15 (Monday), ending 48 hours later.</p><p>Of course, Amazon is just hoping its servers don’t have an epic fail like they did last year as the 36-hour shopping extravaganza began.</p><p>Maybe you can pocket some extra spending cash as Bovada is offering odds on whether Amazon.com will experience an outage on Prime Day(s).</p><p><strong>Will Amazon.Com Experience An Outage During Amazon Prime Day(S) 2019?</strong></p><ul> <li> <p>No -500</p> </li> <li> <p>Yes +300</p> </li></ul><p><strong>Our Pick:</strong> We’d like to give Jeff Bezos and his IT team the benefit of the doubt. But expect to see more sad dogs - especially at the beginning and end of the shopping blitz.</p><p>In 2018, a selection of dog photos popped up as early shoppers tried to grab Prime Day deals and the site crashed. Bow, wow.</p><p>Fortune magazine detailed those first few hours, saying the retailer reportedly didn’t have enough servers to handle the surge of customers.</p><p>Amazon had to launch a scaled-down version of its homepage and blocked international traffic, according to internal Amazon documents obtained by CNBC. They ended up adding servers manually to meet the volume.</p><p>And though the issues lasted for a few hours, the company reported Prime Day 2018 was the “biggest shopping event” in the retailer’s history with more than 100 million products purchased and sales of $4.2 billon in 36 hours, according to Wedbush Securities analyst cited in Business Insider.</p><p>We’re assuming lessons were learned and published reports say Amazon, in an attempt of avoid a repeat of last year’s crash has beefed up its server capacity and extended “Prime Day” to two days (48 hours) in hopes of spreading the number of shoppers over more shopping time. But we aware, there will most definitely be a logjam at the beginning and end.</p><p>Not all Amazon employees are convinced the company will avoid another such crash this year. Social-networking app Blind, popular with worker at Silicon Valley companies including Amazon, Uper and Facebook, conducted a survey where one-third of respondents who said they worked for Amazon said they expected the site to crash.</p><p>Sixty percent of eBay-employed respondents are expecting the site to go down.</p><div>[/]{"component": "embedHTML", "code": "&lt;blockquote class=\"twitter-tweet\" data-lang=\"en\"&gt;&lt;p lang=\"en\" dir=\"ltr\"&gt;EBay’s snarky new ad featuring a real-life teenage ‘Alexa’ takes aim at Amazon Prime Day &lt;a href=\"https://t.co/E1Eqfqk7yy\"&gt;https://t.co/E1Eqfqk7yy&lt;/a&gt; &lt;a href=\"https://t.co/RiQ0oJVwXU\"&gt;pic.twitter.com/RiQ0oJVwXU&lt;/a&gt;&lt;/p&gt;— Ad Age (@adage) &lt;a href=\"https://twitter.com/adage/status/1149389169317335040?ref_src=twsrc%5Etfw\"&gt;July 11, 2019&lt;/a&gt;&lt;/blockquote&gt;\n&lt;script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"&gt;&lt;/script&gt;"}[/]</div><div> </div><p>In its own online promotion, eBay is trolling Amazon offering a “Crash Sale” offered on July 15, the first day of Amazon Prime Day, with “extra deals” if Amazon’s site goes belly up.</p><p>Amazon’s Prime Day site offers a full page of products, from clothes to Instapots to wall décor to Mac and Dell computers and other electronics, just ready to be selected. They also offered an online concert by Taylor Swift on Amazon Music to get shoppers primed for the task.</p><p>Here are some preps to consider before you click:</p><ul> <li> <p>You must have an Amazon Prime membership to participate. You can get a 30-day free trial before the big day but cancel it before the end of the trial period to avoid being charged.</p> </li> <li> <p>To kill impulse buys, make a list of what you want and stick to it.</p> </li> <li> <p>Most deals will be unknown until Prime Day, but there will be some publicized on the app days before. Check ‘em out.</p> </li> <li> <p>Chill. You have two days to make your purchases. Buy what you think will go fast on day one and go back on Tuesday (if you must) to get the last-minute deals.</p> </li> <li> <p>Amazon has competition this year, check Target, Google Shop, WalMart, and eBay for example, for competitive prices.</p> </li></ul><p> </p></div>
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