Canada based Score Media and Gaming Inc and their mobile sports betting app theScore is in the midst of a terrific 7 days as the company looks to expand their US reach. On Tuesday it was announced that the app and player account management received a GLI-33 certification from Gaming Laboratories International, which is a requirement to launch in the state of Colorado. Last Friday, the company secured a similar certification to launch their app in the state of Indiana.
theScore has been aggressive lately with regards to their US expansion. At this point, they are only live in New Jersey but that is all about to change with the news the last week or so. Last month, the company announced it secured an Authorized Gaming Operator agreement with MLB.
theScore’s combination of media and sports betting odds products makes them a serious player in any market they are about to enter. Colorado and Indiana are two of the most exciting, up-and-coming markets in the US which makes theScore’s arrival in those states both wise and a logical sign of things to come.
With one of the key certifications out of the way for theScore, the company is hoping to go live in Colorado this summer, once the Colorado Division of Gaming signs off on the application, which it is fully expected to do. Colorado has long been considered one of the markets to watch, with good reason. Analysts predict up to $6 billion in bets will be taken in annually in the state upon the industry’s maturity.
Launch would be alongside a subsidiary of Jacobs Entertainment which theScore app signed a 10-year partnership deal with in January and will bring theScore’s proprietary technology, their media wing, and their highly regarded sports app to the emerging Colorado market.
“This is yet another significant milestone towards the multi-state expansion of theScore Bet, coming just days after we also secured GLI-33 certification for Indiana,” said John Levy, Founder and CEO of theScore. “We can’t wait to bring theScore Bet to Colorado and showcase the uniquely integrated media and gaming experience our team has created.”
Last Friday was when it was announced that theScore would be coming to Indiana, another one of the darling-states of the US sports betting industry. This following the companies securing of GLI-33 certification for its Indiana app.
“This approval is a significant milestone and reflects the hard work of our engineering and product team, who have been working tirelessly to ready theScore Bet for launch in Indiana as part of our multi-state expansion,” said theScore Founder and CEO John Levy in a statement.
Not unlike Colorado, theScore hopes to be live in Indiana this summer, depending on the approval of the Indiana Gaming Commission. The app will be operating as a skin for Penn National Gaming in Indiana.
What sets theScore apart
theScore app, in November, released FUSE, its attempt to streamline bettors’ experience by allowing, according to a Score Media press release, “faster and tighter navigation” between theScore Bet and theScore’s main sports app.
FUSE is a full integration of theScore’s sports media app with the sportsbook that allows bettors a chance to quickly transition from real-time, up to date data, stats, and content about the impending wagering event to its actual wagering platform.
Founder and CEO of theScore John Levy said: “The launch of theScore Bet revolutionized the integration of sports betting and media, and the introduction of FUSE takes it to another level. We’ve created an unparalleled cross-platform media and betting experience, getting sports fans into the action faster than ever. Our goal is to continue to surpass sports fans’ expectations while leading the way for media in the sports betting industry. And with FUSE, we’re only getting started.”
The gold rush continues
As the sports world begins to wake from its extended and unprecedented hibernation, the US legal sports betting gold rush will continue, as evidenced by what theScore and other providers have done over just the last month.
theScore is out to become a household name in the US scene. With New Jersey already live and with Colorado and Indiana close to launch, the company’s profile in the US market is at an all-time high. Look for expansion to continue for theScore as markets open up and their name becomes more recognizable in the exploding US legal sports betting scene.