Photo by Billie Weiss/Getty Images North America/AFP
The biggest betting day of the year in the US, Super Bowl Sunday is finally upon us. A look at some projected betting numbers for the day shows how it has become an all-encompassing over-the-top spectacle. Betting providers drool, hard-core and casual sports fans scour the odds and grocery stores and businesses who advertise during the broadcast wait for the windfall. 100 million people are expected to tune in in the US alone and advertisers are willing to spend $5 million for a 30-second commercial during the broadcast.
The American Gaming Association has released some of its projected numbers ahead of the Big Game and they are staggering. It isn't just the Kansas City Chiefs and San Francisco 49ers that will have a chance to win big February 2, but casino operators and individual bettors are also lining up for a piece of the enormous Super Bowl Sunday pie.
"Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action," Bill Miller, president and CEO of the AGA, said of the survey results.
With sports betting legal in 14 states (6 more than last year) and literally thousands of betting opportunities, the Super Bowl isn't just for the die-hard fan anymore. The American Gaming Association estimates that 26 million Americans will place wagers on Super Bowl LIV, a 15% increase (3 million bettors) over last year. That amounts to more than one-in-ten American adults that plan to place a bet on Super Bowl LIV.
Where are people betting?
It is rare to see the pace of growth in brick-and-mortar facilities on par with mobile wagering but that is what is being projected ahead of this year's Super Bowl. It is estimated that close to 4 million will place a bet in person at a brick-and-mortar sportsbook for this year's Game, a 25% increase from last year.
Mobile wagering will also see a bump in traffic for Super Bowl LIV. The American Gaming Association expects nearly 5 million people to place a wager over the internet, an increase of 19% over last year. It all adds up to a staggering $6.8 billion in wagers projected to flow in from the NFL’s season finale.
Types of bets
The Super Bowl offers a truly unique experience for bettors – it is a phenomenon like no other. The insane array of betting opportunities is just one of the things that makes the Super Bowl so special. There is a bet for everyone out there from the pop-culture side of the Game to every minuscule aspect of the contest itself.
Not only can bettors throw down on who will win the game, who wins the coin toss, how many points will be scored and other traditional betting options, but sportsbooks will be offering some insane, some crazy and some ridiculous options for bettors to throw down on.
How about some examples?
Bookmakers are presently taking wagers on pre-game festivities, in-game activities, what will happen during the half-time show and even post-game ceremonies. There aren’t many aspects of the Super Bowl that aren’t covered by oddsmakers.
How long it will take Demi Lovato to sing the national anthem? Will any player take a knee during the national anthem? Will Jennifer Lopez perform “Jenny from the Block”? What color Gatorade will be dumped on the winning coach? How many times will Donald Trump tweet on Super Bowl Sunday? How many commercials will have a dog in it? Who will the Super Bowl MVP mention first after getting the award?
So, whether you are a hard-core fan, a casual observer of the NFL or even one of those that acknowledges the existence of the league just once per year, you can have a stake in the Game. The Super Bowl has become as much of a pop-culture phenomenon as a nail-biting sporting event. Betting is as big a part of the day as watching the game, hanging out with friends and eating too much.