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Rush Street Continues Rapid Expansion With Move Into Michigan

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Detroit. Gregory Shamus/Getty Images/AFP

Rush Street Interactive and their mobile brand BetRivers have been on a tear of late, expanding their US presence despite the betting roadblocks resulting from the coronavirus pandemic. The latest state to welcome Rush Street and BetRivers.com is Michigan, thanks to a deal with the Little River Band of Ottawa Indians’ Casino Resort. The betting operator plans to open a retail facility in Q3, just in time for football season with further plans to launch an online book once the regulatory hurdles are cleared.

Rush Street Interactive and BetRivers.com have been seemingly everywhere lately and RSI’s mobile brand SugarHouse has been a mainstay in New Jersey since 2018. Unfortunately, because of COVID-19, the idea of any mobile betting site in Michigan has been shelved for the time being, but you can bet those in charge are working hard to expedite the process.

The Michigan Scene

Rush Street enters a pretty exciting sports betting market. With a population of 10 million people (3.1% of the US population) and more than their share of pro sports and elite college franchises, the Michigan scene is rich with events to bet on.

It was on December 20 that Governor Gretchen Whitmer signed HB 916 into law, paving the way for a legal sports betting platform. Although all the pieces of the puzzle haven’t come together quite yet, such as the mobile platform, hopes are that the COVID-19 issues are behind the state and the platform can reach its full potential sooner rather than later.

Legal sports betting officially went live March 11 but has been largely held down by the lack of sports and the continued shuttering of casinos by the coronavirus pandemic.

Numbers from two months ago had the Michigan legal sports betting scene projected to bring in $377 million in its first year of operation and more than double to $836 million within four non-quarantine years. It looks to be a motivated market in Michigan and Rush Street has proven to be a motivated operator.

Experience is Everything

Rush Street and BetRivers have been successful everywhere they have gone and have served as big players in the biggest US legal sport betting markets that have opened up since PASPA was overturned in May 2018. Rush Street operates successful mobile sports betting apps in Colorado, Illinois, Indiana, Pennsylvania, and New Jersey and retail books in Indiana, New York, and Pennsylvania.

“The successful track record of Rush Street Interactive as a provider of in-casino sportsbooks in Pennsylvania, New York, and Illinois, was very significant to us when we chose them as our partner,” said Andrew Gentile, General Manager of Little River Casino Resort. “Rush Street’s ability to provide a road map of how they’ve enabled other land-based casinos to operate market-leading sportsbooks kept us from having to reinvent the wheel.”

Rush Street Momentum

Last week, BetRivers went live in Illinois, becoming the state’s first online sports betting platform thanks to a partnership with Illinois’ most lucrative casino. That market is expected to generate between $384 million and $680 million per year being generated in adjusted gross wagering receipts.

With more sports coming back online including the English Premier League last weekend and other soccer in Europe, news of MLB finally agreeing on a framework for their season, with the NBA and NHL ready to restart their seasons, things are looking up for Rush Street right now.

Expect to see more of Rush Street Interactive and BetRivers as the US market continues to expand. The company has shown that they aren’t afraid to move, and move fast. As the world opens up and new markets bring on their own legal sports betting platforms, Rush Street will be there.