OLG Named Official Canadian Sports Betting Partner of NHL

The Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL)  announced a multi-year partnership with OLG’s PROLINE+ sportsbook platform serving as an Official Sports Betting Partner of the NHL on Wednesday.

It is the NHL’s first sports betting partnership in Canada.

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OLG becomes an official NHL partner for sports betting with both it’s PROLINE+ digital sports betting platform and the new PROLINE product available at retail lottery outlets across Ontario under the multi-year deal. With the partnership, OLG has distribution rights to the League’s official logos and cross-promotion access to NHL digital and social channels.

Additionally, PROLINE+ is the presenting sponsor of the PROLINE+ NHL PreGame at the 2022 Tim Hortons NHL Heritage Classic™. The fan festival will be held ahead of the outdoor game between the Buffalo Sabres and Toronto Maple Leafs at Tim Hortons Field on March 13, 2022.

It’s an exciting opportunity for the OLG, as it will be the debut NHL Heritage Classic™ in the province.

"The OLG-NHL deal is a big win for our valued sports bettors," noted Dave Pridmore, OLG's Chief Digital and Strategy Officer. "A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love." 

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 "As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we're thrilled to announce PROLINE+ by OLG as the NHL's first official sports betting partner in Canada," added Kyle McMann, NHL Senior Vice President, North American Business Development. "As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base."

The OLG/PROLINE and NHL partnership includes: 

•   Unique and engaging NHL content delivered across proline.ca and NHL digital platforms

•   Exclusive OLG/PROLINE and NHL events and promotions at retail outlets and online with PROLINE+. 

•   Special co-branded promotions for sports betting enthusiasts during select 2021-22 regular season games, and the Stanley Cup Playoffs, Stanley Cup Final and 2022-23 season.

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