Global premier sportsbook operator PointsBet on Tuesday announced that they have entered into an agreement to become the Official Betting Partner of the NBA’s Detroit Pistons. It is just the latest in a string of partnership deals that individual NBA teams have signed with sports betting providers. It could open the floodgates for more such deals in a league that has been a tad slow to embrace the merger-model.
PointsBet’s most recent partnership deal bolsters its presence in a Michigan market that has been identified as one of the most exciting up-and-coming in the Nation. It should shine a spotlight on PointsBet in a competitive Detroit scene that houses the only commercial land-based sportsbooks in the state while giving the company a leg up in the state’s potentially explosive market.
The PointsBet/Detroit Pistons legal partnership deal is not unlike the rash of partnership deals that have come to light in the last 12 or so months. PointsBet gains the right to use the Pistons brand, including all Detroit Pistons IP, marks, and logos across its digital platforms including Pistons.com, as well as the team’s mobile app and Pistons social channels. Special in-game betting promotions will be exclusive to PointsBet going forward.
PointsBet will also get typical and valuable sponsorship opportunities as well as crucial brand visibility anywhere the team has a presence.
NBA champion and three-time NBA All-Star, Rip Hamilton, a Pistons legend who helped lead the Pistons to six straight Eastern Conference Finals appearances, back-to-back NBA Finals appearances, and the 2004 NBA title, becomes the PointsBet brand ambassador. He is now the face of one of the most exciting sports betting names in one of the most exciting sports betting markets in the US.
A Good Match
PointsBet has worked hard to gain a strong presence in Michigan as evidenced by their Detroit Tigers official sports betting partnership deal that came to fruition in 2019. The Pistons deal is viewed as an extension of that overall commitment to the state.
“PointsBet is thrilled to partner with the Pistons, aligning with a first-class organization supported by particularly passionate fans,” said Johnny Aitken, PointsBet USA CEO. “We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July.
“Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalized platform with unrivaled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels who’s work ethic and spirited style embodies the PointsBet philosophy.”
Still Work to Be Done
The Michigan online sports betting scene has been a work in progress, and still is. The launch of mobile betting has been slow, at best, forcing companies like PointsBet to delay the actual launch of their site and the ability to take internet-based bets. The Michigan Gaming Control Board has certainly taken its time finalizing just what the overdue and much-anticipated platform will look like.
In the next couple of months, March Madness at the very latest has been identified as the likely timeframe for legal mobile sports betting for the state. Despite no mobile opportunities just yet in Michigan, legal sportsbooks have taken in a bit more than $120 million in retail handle since launching in mid-March days prior to the first COVID-19 lockdowns. That is especially impressive considering the COVID-shutdowns of brick-and mortar facilities in the state.
Originally, Michigan officials were conscious of the fact that an online platform would take some more time. The start of the NFL season was the original target for mobile betting in Michigan. Then Thanksgiving was the proposed launch date, and now it looks like in the next couple of months, bettors in the state will finally officially be able to place a bet from the comfort of their couches.
PointsBet has been heightening its profile in Michigan in anticipation of that day and will be ready on Day 1 of the eventual mobile betting launch.