Sportradar, the global leader in sports data intelligence, has joined forces with Major League Baseball in a multi-year, wide-ranging partnership.
The agreement puts the sports integrity company at the apex of data, betting and sports
Beginning this season, Sportradar will “enhance and expand distribution” of MLB’s real-time game statistics around the world. The deal includes media and gaming rights domestically and internationally.
The Swiss-based company also will serve as the official supplier of MLB’s betting data feed in the U.S. to regulated sports betting operators that will deliver a “significant competitive edge to sports books in in-game betting and liability management.
“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”
Sportradar secured the partnership with MLB just three months after it made a similar deal with the National Basketball Association.
The company also has an integrity relationship with the National Hockey League and a deal to distribute data to digital outlets for the National Football League and NASCAR.
MLB and Sportradar will work together to develop new products to engage more fans. MLB also will utilize the company’s extensive fraud protection to monitor its games to ensure the integrity of the game as sports betting is approved and implemented across the United States.
“We are truly excited to be working with Major League Baseball as its official global data partner," said Carsten Koerl, Chief Executive Officer of Sportradar. “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”
Professional sports were reluctant to embrace sports betting initially, but last May the U.S. Supreme Court overturned the ban on betting forcing the pro leagues to consider its options. Seven states have legal, regulated sports betting industries. Two more are poised to begin implementation with nearly 20 other states considering legalizing betting bills this year.