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MLB Shares Data With DraftKings In Its Expanding Partnership

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DraftKings announced this week it has firmed up its relationship with Major League Baseball by agreeing to be its “authorized gaming partner.”

The fantasy sports provider and sports betting company has a multi-year deal with MLB to use its data and logos as part of its sports wagering products in conjunction with popular practice of real-time betting on games.

“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator,” Ezra Kucharz, chief business officer at DraftKings, said in a news release. “This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook. As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.”

The financial terms and duration of the contract were not disclosed.

In-game wagers are a growing part of the sports betting industry and the ability of having access to official data to settle those bets a boon to participating sportsbooks.

Since the U.S. Supreme Court ruling legalizing sports betting across the nation, professional leagues have attempted to force states to use their official data. As of this publication, Illinois and Tennessee are the only states to codify the use of pro league data.

“Buoyed by our collective commitments to drive innovation in the U.S. sports betting marketplace, the tools provided to DraftKings – including fast, rich and reliable data feeds and MLB brand marks – will be central to creating these powerful new ways to consume and connect with our sport,”  Kenny Gersh, MLB Executive Vice President, Gaming & New Business Venture, said in a prepared statement.

MLB and Draft Kings believe their agreement demonstrates the league’s acumen to leverage the integration of data and technology in sports today and will build a foundation for further ventures that will serve future generations of baseball fans.

The “expanded partnership with DraftKings as an MLB Authorized Gaming Operator showcases the league’s proven ability to align with consumer behavior and the technological curve,” the news release announcing their agreement states.

“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” Gersh said.

Bettors visiting the DraftKings Sportsbook will see evidence of the partnership with “instantaneous” data feeds and the use of official MLB team logos “revitalizing the look at feel” of the sportsbook.

The partnership with DraftKings is MLB’s second sports betting partnership. Late last year, the pro league announced a similar association with MGM Resorts International.