Innovation is the name of the game when it comes to the US gambling industry and its service providers. A new partnership between Business-to-business sports betting services provider Metric Gaming and world-class oddsmaker Sports IQ is aimed at keeping the innovation train going and providing next-level products in the US market.
According to a press release, "The potent combination of Metric’s multi-tenant sports betting platform and Sports IQ’s cutting-edge proprietary modeling technology delivers robust pricing and superior product features that can be fully tailored and customized to Operator needs." Service providers and the consumer both win with this announced affiliation.
What the partnership brings to the market
Metric Gaming's B2B focus is ready to take another step and expand into a business-to-customer company. With the help of Sports IQ, it makes it immediately possible. Metric Gaming gains a footprint to all US-based leagues like NFL, NBA, MLB, and NHL, as well as NCAA, MLS, CFL, and WNBA. It also gains valuable access to Sports IQs proprietary mathematical model, innovative handicapping methodology and machine learning methods to create a product previously lacking in the emerging US market.
Martin de Knijff, CEO at Metric Gaming, said: “We are delighted to partner with a company of Sports IQ’s caliber. The two businesses have similar DNA; we’re both committed to working at the sharpest end of industry, competing on quality and winning in the right way. These products will represent a sharp improvement on the current quality benchmark of US Sports products available, particularly for the nascent US market.”
Improving betting products is the goal of the partnership as is expanding each company's reach in the evolving American scene. With impressive experience in their own spaces, the Metric/Sports IQ partnership should do just that.
Delivering what suppliers are coming to expect
The ever-changing world of sports betting and online consumer products requires frequent freshening, a generated buzz and a profound sense of reliability seemingly every day. Omer Dor, Co-Founder at Sports IQ, recently said: “We believe there is a new standard of expectation from suppliers to deliver innovative, reliable and best-in-class products. We are delighted to be working with an exciting company like Metric Gaming as they match our aspirations, and we recognize their huge potential to further disrupt the B2B sport betting market in Europe, the US, and beyond. We look forward to their new and existing clients benefiting from the Sports IQ suite of products.”
A perfect fit
Marrying Metric, a B2B sports betting services provider to the regulated Gaming industry with Sports IQ, a company with cutting-edge proprietary modeling technology has huge potential in what could be the biggest sports betting market in the world. After all, bettors are always looking to get a leg up.
Look for the Metric Gaming and Sports IQ union to quickly make a name for themselves in the US Sports Betting industry as they carve out a niche in the market. Also, be on the lookout for innovative products forged from this necessary partnership.