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Heritage Sports acquires BetHorizon sportsbook


SBR update 6/2/2015 – BetHorizon, which maintained separate management, split from the Heritage Sports group over three years ago. The sportsbook has no affiliation with Heritage Sports of any kind.


BetHorizon player accounts have been moved to the new DGS platform, which Heritage uses. BetHorizon players are greeted by a message acknowledging the Heritage Sports takeover:

BetHorizon: Overnight, BetHorizon has strengthened its position in the online wagering landscape. We've combined all the features that have earned your loyalty within new software updates, new offerings, special promotions along with unequalled industry experience and integrity.

Heritage Sports is an invite-only sportsbook that offers what it calls VIP-level service to select players. Heritage Sportsbook management tells SBR it will be opening the BetHorizon brand to all players by the end of the month allowing the public to experience many of the features Heritage offers.

BetHorizon was downgraded to C+ by Sportsbook Review on April 18th, 2011. The downgrade occurred due to an increase in payout complaints and low level customer service to players waiting for their funds. Heritage tells SBR that players will be paid promptly as Horizon Sportsbook is backed 100% by Heritage ownership.

On May 9th, SBR reported that a BetHorizon player confirmed receiving a £1,000 balance. The player had been attempting to withdraw his funds since March 1st, 2011. The player filed a complaint with Sportsbook Review. After following up with BetHorizon, arrangements were made to pay the player via an alternate method.

Players in need of sportsbook assistance are asked to fill out a sportsbook complaint form.