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Betway Bolsters Betting Brand with 76ers Partnership

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Tyrese Maxey #0 of the Philadelphia 76ers rings a liberty bell in Philadelphia, Pennsylvania. Tim Nwachukwu/Getty Images/AFP

Relative U.S. legal sports betting newcomer Betway made another move to strengthen its brand in the exploding U.S. legal sports betting market.

The sportsbook has signed on with yet another NBA team as official partner in order to increase its overall exposure in the competitive U.S. scene.

The Super Group-owned sportsbook builds on an already strong relationship with the NBA. Already we have seen the betting provider align with seven NBA franchises including the Minnesota Timberwolves, which they signed on with just this week.

“We’re thrilled to be partnering with the Philadelphia 76ers,” said Betway CEO Anthony Werkman. “As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership.”

Terms of the deal

For Betway, their latest partnership tie-up is an exposure play. The multi-year deal gives the sportsbook immediate publicity in a thriving, yet competitive Pennsylvania market.

The deal will include valuable Betway signage throughout the 76ers’ home arena, Wells Fargo Center. Betway branding will be visible on team benches, courtside LEDs, basket stanchion LEDs, and on TV-visible signage across the scorers’ table. It is expected that a myriad of such signs will be seen on broadcasts of 76ers home games throughout the season, both locally and nationally.

Betway also gains the opportunity to sponsor a 76ers-centric sweepstakes that will award 76ers tickets to lucky winners. That sweepstakes tip off immediately. Included are some generous promotions on 76ers wagers for fans as well as Betway generated tools for prospective bettors. They include pre-game stats and trends that will educate already rabid 76ers fans.

The Pennsylvania market

Betway is smartly looking to make strides in a lucrative, sports-crazed state. As the fifth-largest state in the U.S. in terms of population, Pennsylvania’s market is huge (with the Philadelphia Phillies and Pittsburgh Pirates of MLB, the Philadelphia Eagles and Pittsburgh Steelers of the NFL, the Philadelphia 76ers of the NBA and Philadelphia Flyers and Pittsburgh Penguins of the NHL) and its fanbase is as rabid as they come.

Pennsylvania has settled in as the third-best legal sports betting market in the country and just revealed a near-record $578.8-million sports betting handle for the month of September. So far in 2021, Pennsylvania sportsbooks have taken in $4.3 million and since launch in 2018, $9.4 billion has been spent at the state’s books. A $10-billion lifetime handle is possible once October’s numbers come in.

Betway is one of just 14 operators sopping up the market share in Pennsylvania and more exposure through the 76ers deal is expected to serve them well.

76ers not afraid to partner up

The 76ers have been one of the more progressive individual teams with regard to its embrace of the legal sports betting industry. Betway joins BetMGM, DraftKings, Fox Bet, and BetRivers, all heavyweight brands in the bustling U.S. legal sports betting industry as partners of the NBA club. Apparently, Betway had the goods to be considered the “next” partner for the team.

“We are thrilled to announce our partnership with Betway,” said Owen Morin, the 76ers’ senior vice president of corporate partnerships. “As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans.”

The partnership trend isn’t going away in the legal sports betting industry. Leagues, teams, sportsbooks will continue the battle for market share. The biggest winner just may be the fans and the betting public who will benefit from non-stop promotions during sports’ increased focus on fan engagement.