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Betfred Sponsors Wilder vs. Fury Bout

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British bookmaker Betfred has tied up a deal to become the official sponsor of Saturday’s heavyweight title fight between Deontay Wilder and Tyson Fury. The firm has just made its US debut by launching a sportsbook at Grand Falls Casino & Golf Resort in Iowa. It has also announced an agreement to launch sports betting operations at Wind Creek Bethlehem in Pennsylvania and Saratoga Casino in Colorado.

It is keen to boost its presence in the US market, and sponsoring a bout billed as “the biggest heavyweight fight of the last 50 years” is a good way to start. “I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night,” said Betfred founder Fred Done.

Rival British and Irish bookmakers William Hill and Flutter Entertainment have already made great inroads into the US sports betting market, and they now hold market-leading positions. Betfred wants a slice of the action, and it has created a subsidiary called Betfred USA, which will work with Optima and SCCG Management to establish its presence Stateside.

Wilder Surges Ahead in the Betting

Wilder is now the outright favorite to beat Fury in their upcoming heavyweight title bout after a flurry of bets went on The Bronze Bomber. Their first clash ended in a controversial draw back in December 2018. Fury was knocked to the canvas after feeling the full force of Wilder’s power during the closing stages of the fight. However, he climbed back to his feet, beat the count and showboated during the final minutes.

Most viewers felt Fury had done enough to win the fight, as he landed many more punches than his rival and dominated most rounds. Floyd Mayweather and Lennox Lewis were among the boxing legends to criticize the judges. Fury has since grown leaner, sharper and more confident, and he opened as the -110 favorite to win the rematch, which takes place at the MGM Grand in Las Vegas on Saturday night. However, Wilder has proved to be the more popular pick among bettors, and he is now the -122 favorite with 5Dimes, while Fury has drifted out to +112.

YouWager will only go to -130 on Wilder and the odds keep shortening on the Alabama native. However, you can find odds of -105 if you shop around for the best lines at the SBR Odds page. Betfred has -110 on both fighters, suggesting that Fury is a more popular pick among British bettors.

Will the Fight Go the Distance?

The Gypsy King has suggested he will need to knock Wilder out on Saturday night, arguing that he cannot rely on a decision from American judges. That could simply be mind games, designed to pile pressure on the judges, but it may have caused the lines to move.

Both Wilder and Fury remain unbeaten, so knocking out the Bronze Bomber could prove to be a tall order. “I’m looking for a knockout from the first bell and I’m sure he’s going to be doing the same,” said Fury. “It’s gonna be a quicker fight than it was. I don’t see it going the distance. I just want to give him some payback, make him kiss that canvas a few times.”

You can find odds of +125 on the fight going the distance once again, and just -162 on it not going the distance.