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Betfred Launching in Colorado and Iowa

Betfred Launching in Colorado and Iowa
AURORA, CO - JULY 21: The downtown Denver skyline is seen from the air. Kevork Djansezian/Getty Images/AFP

Betfred USA, the US-facing wing of the British bookmaking Heavyweight ended the week on a high, announcing that it has gone live with both retail and online products in Colorado and Iowa, just in time for kickoff for the much-anticipated NFL season. Saratoga Black Hawk Casino has been chosen as the home for Betfred’s location in Colorado while in Iowa, the Betfred sportsbook will be located within the Grand Falls Casino and Golf Resort.

Along with retail locations, the legal sports betting platform is available on your favorite device for website or mobile app use, anywhere, anytime within Colorado and Iowa state lines.

Betfred is in the midst of an expansion blitz as we wind summer down. Nevada and Pennsylvania are said to be next in line for Betfred services in the very near future. In the meantime, Colorado and Iowa are a nice milestone for Betfred, a Company that eyes a much bigger piece of the legal sports betting pie going forward.

“Launching Betfred Sports online betting in Colorado and Iowa in time for the football season is a significant milestone for us,” said Bryan Bennett, COO of Betfred USA Sports. “We look forward to utilizing our various partnerships including the Denver Broncos, Sanford International, Grand Falls Casino & Golf Resort and Saratoga Casino Black Hawk to grow our online base and take advantage of our unique offers.”

What Betfred Brings

The Betfred platform is bolstered by one of the biggest and best technology providers in the legal sports gambling space – Scientific Games. The Company also brings with it over 50 years of industry experience in the UK and a top-notch, customer-friendly platform to both Colorado and Iowa.

The Company boasts a product that “offers a seamless betting experience that allows the opportunity to wager from anywhere, anytime and on any device within each state”.

In a statement from Betfred on the launch, the firm said: “At the touch of your fingertips, sports fans have access to dedicated pages for college and professional sporting events with real-time updates on a variety of betting types including straight bets, in-play wagering, parlays, teasers and more.”

Building on Its Colorado Presence

Betfred had already made inroads into the Colorado scene prior to signing on with Saratoga Casino Black Hawk Casino, which will now be home of Betfred’s retail location in the state. The state has been identified as one of the more intriguing to come into the legal sports betting realm with experts predicting $6 billion per year being generated by legal wagers.

In June, the Company signed on with the Denver Broncos to become one of the team’s three Official Betting partners. That deal includes a groundbreaking sports betting lounge outside of Empower Field at Mile High and media marketing opportunities and stadium signage for both parties.

Thanks to another existing partnership with SportCaller, Betfred will also roll out a free-to-play game, in conjunction with the NFL team in the state.


As has become customary with the launch of a new sports betting company in a jurisdiction, there will be some perks for new users of the platform. Attracting a clientele is at the top of the priority list for Betfred the next few months.

Betfred is offering special sign-up offers for those looking to pay a visit to their site each state. In Iowa, once you sign up for an account you will have access to a one-time 100% deposit matchup up to $200. Players in Colorado can receive a risk-free bet on their first wager up to $500.