Originally Posted by
Hareeba!
I'm a keen price shopper and have accounts with Betfair, Pinnacle and several others.
The fact that my turnover is much greater at Betfair than any other shop proves that their prices (at least for what I bet on) are at least as good as the best in the market.
But you need to know how to use an exchange. Don't just look at the price currently on offer. Ask for the price you want.
If you are only into US sports however you will find that Matchbook is the better option. For everything else Betfair wins out.