Following your logic: if they don't know as much, as you are implying, maybe they shouldn't rate them at all.
but anyway, this topic is drifting off. it's supposed to be about Betfair and this ridiculous dispute, not about SBR ratings as a whole. I'm still not sure: what is SBR recommending Betfair to do exactly: does SBR seriously think Betfair should pay this absurd promo, or is SBR simply critizing the way Betfair communicates and refuses to explain its actions?