.No one wants be affiliated with stiffs from 911 + the clientele .
Betfair in 2004 paid off SO players balances . Just to promote them self.
This package cost at least $7million
Betfair rescue package
Soon after Sporting Options went into administration, Betfair announced a rescue package to compensate the 5,342 Sporting Options clients who had lost money. The clients affected were required to register as customers of Betfair to be eligible. Each qualifying client owed less than £1,000 was compensated for the full amount owing (in the form of a credit to his or her Betfair account). Those owed more than £1,000 received either £1,000 or 20 per cent of their Sporting Options account balance, whichever was greater. Any amount owing over and above this payout could be earned back though a commission rebate program, valid through to 30 November 2006.
Some speculated[
who?] that Betfair's apparent act of generosity was a bid to protect the reputation of the betting exchange industry, while simultaneously securing exclusive access to Sporting Options' clients. Betfair and most other exchanges have stressed their clients' funds are ring-fenced to ensure the exchanges' financial integrity. One notable exception to this mantra, however, is
BackAndLay, whose Chief Executive
Ian Davies stated that no funds, whether in the hands of an operator or a trustee, are 100% safe, and that the customer simply has to make a judgment call about whether or not to trust the entity they are lodging funds with.
http://en.wikipedia.org/wiki/Sporting_Options