Readyfire's first product, Halftime Live, is a sports-themed HQ lookalike that takes place during the halftime of sporting events. It launched in February, and its average game draws about 6,000 people, handing out prizes in the $400 range. Running a trivia game for cash is already legal, but King sees Halftime Live as a way to build up an audience open to experimenting with other types of smartphone-based sports games for money. Some of these aren’t gambling at all; some would fall under existing rules regulating fantasy sports; and still others would require changes to state law. "Now that it’s legal, there will be a broadening of the market, where people are open to doing sports bets,” King said.
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