From EOG, when they were discussing a implementing a rating system more objective than SBR's:
It's a shame John & Co. are so obviously capable of forming honest and helpful judgments about sportsbooks and the industry, but their silence (and a higher grade here at SBR) can ultimately be bought. If they couldn't, how could he contradict himself with a rating above a D for BetIslands?The first year survival rate for any new book, not connected with an established book like BetJam and ThrGreek [sic], over the past ten years is less than 10%. If you rated a new book that has only 1 in 10 chance of surviving year 1 higher than a D the entire rating system would be completely meaningless imho.
http://forums.eog.com/showthread.php...=1#post2949168