I was always wondering - who creates markets at betfair? There are some matches that I would not mind getting a market for - but they're not there. Do we submit a request somewhere? Or do we just always wait for someone at BetFair to remember to create one? (same goes for betdaq)
I've had them create markets for me. For example if a handicap moves a fair bit so that the one posted has an unbalanced line and you want one that's going to lead closer to even odds on both sides they're happy to do it for you after a quick Email to CS pointing out the situation.