Gamblers are addicts at heart. They are seekers of the rush that dopamine provides. Dopamine is produced by the reward of "seeking". It is more gratifying at times then the actual conquest. In that mindframe,

Why doesnt SBR add some Easter Eggs through out the myriad of pages on the SBR website? It would increase traffic and clicks which increases SBR revenue. It would add more fun to the SBR site and allow SBR Pros to garner an extra entry if found.