[TheRifleman]

Bet you didn't know that Coke was made for white people, Pepsi made for Negro's.




Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people.


Over the course of the decades and the seemingly limitless growth of the soft drinks industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race.

And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola.

[TheCentaur]

This doesn't surprise me. If you go to the CocaCola museum in Atlanta there is a section where you can sample CocaCola products from around the world. The African drinks were extremely sweet and fruity.

[daneblazer]

[sickler]

Food stuffs were more blatantly racist.

This was a frozen treat in the US in the 1920's. Picaninny means "small negro"