Bring that Burger King Mary J Blige Ad Back
You know Black people love them some fried chicken, right? I just cannot understand for the life of me why we have to pretend that 1.) Black people don’t like fried chicken and 2.) White people don’t know that Black people like fried chicken.
This isn’t a license for unmitigated racism, of course. It’s just common sense from a marketing standpoint. White folks like cheese and mayonnaise, and have milk with dinner. Black people like Kool-Aid, various forms of greens and fried chicken. If African Americans consume and enjoy a lot of chicken then using African American celebrities to sell that chicken is a good idea … right?
Apparently Burger King and Mary J. Blige thought that connection was just too crispy and spicy for them.
http://politic365.com/2012/04/05/bri...blige-ad-back/