Guy was 0/5 in the high roller events, down $325k. Overall for summer, was down 235k. Fired 2 bullets in the $100k buyin event, looking bad, about to be in the hole 535k for the summer...
then double after double, couple hours later and he finds himself with 5.8M in chips (initial was 600k). After starting as the short stack in the final 6, guaranteed 450k, he ran it up, ultimately finishing 2nd for $1.7M.
What likely was to end -$500k in the hole, finished +$1.2M at the WSOP with a few events left to go. He also appears top 5 in the POY for WSOP points...
Why does this matter?
He sold 10k packages for low, mid and high stake buyins at 1:1 no markup. Low buyin lost -35%, mid +70%, high stake now +300% per $1 invested. Incredible finish.