I agree the World Cup is worth keeping - it's certainly better than having no promotion at all, that's for darn sure!
While I agree that the draft format or something like that would not really make the event a "World Cup", I disagree though that the draft idea will cause the passion to be gone for similar reasons as BeerDog said. The passion doesn't really come from a sense of national pride or anything here - it's just more your desire to win + the team camaraderie. I don't think people get more into rooting for their team members out of loyalty due to national pride, they root for them because they are friends with them in general and teammates for the event in question.
After all, last year Auto Donk + Bobbywaves were teammates, and this year we almost had Dlowilly + Mikejamm as teammates (and there may be other interesting such pairs!). Many people in the poker forum are friendly/not friendly with other members. But that doesn't tend to stem from being from the same country as those folks, it's just getting to know them over time via chatting in the poker client and/or seeing their posts here. I for instance don't decide to be more or less friendly with someone on here because they happen to be from the US rather than some other country!
I would argue that the passion will be even higher if the draft format is done - after all, teams are formed then because they are legitimately chosen by the captain to be a part of the squad rather than the team being "forced" by whoever happens to score the best in your region. In that format, we would be less likely to have pairs like Donk/Waves who obviously would never have chosen to be on the same team as each other so in that sense it might be better from a passion standpoint - people would cheer for their fellow team members because they like them, instead of doing so because they are on the same team though they might dislike them individually (e.g. Donk/Waves again
)
Anyway, I do think the draft idea would be quite fun, though I can see why SBR would have reservations with it. As stated, the World Cup is good no matter what, the Finals format definitely that the most exciting week of SBR Poker in the entire year!
Many, including myself, are naturally wondering: is there going to be a new poker promo soon? Last year we didn't have one after the World Cup, hope that won't be the case this year! But either way, would be nice to hear from SBR about that so that we know - whether it happens to be good or bad news.