Don't say he never did anything while in office
President Obama has signed a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.
The CALM (Commercial Advertisement Loudness Mitigation) Act, signed by President Obama on December 15, requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programs in which they appear.
Final enactment of the CALM Act represents the end of a long legislative battle for U.S. Rep. Anna G. Eshoo (D-California, 14th), who first introduced the bill in 2008.
"The country will now get the relief they deserve from the annoyance of blaringly loud television commercials," said Rep. Eshoo in a press statement. "Consumers will no longer need to dive for the 'mute' button during commercial breaks."
The law directs the Federal Communication Commission (FCC) to implement and enforce the commercial volume limitation regulation.
"The CALM Act, a pro-consumer measure signed into law yesterday by President Obama, will help lower the volume on TV commercials," said FCC chairman Julius Genachowski in a press release. "The FCC will now focus on implementing the law to give consumers back the volume control on their TVs."
Broadcasters will have until December 15, 2011 to prove compliance with the CALM Act.