Originally Posted by
mjsuax13
Lots of valid arguments here but the next NBA deal will be bigger than the current one. There are just so many games and it is super hard to get a captive audience on any media vehicle other than digital and maybe social. Advertisers will pay a premium on even a smaller captive audience if necessary.
Ratings might be down today and have regressed over time but that’s probably a larger conversation on product/fragmentation/content availability, meaning there are so many other things now available to the consumer. Push vs Pull.
In the past content/messages were pushed out and you had very little choice on what you watched/were consuming. Now you can pull down personalized content such as Netflix, most media apps, Amazon prime, ESPN +, etc, etc... all that said, advertisers are still paying a hefty premium for the current NBA product. Not saying they should, just saying it’s a reality.