INVITE-ONLY LAUNCH
Some pre-registered users got an email saying they were selected to use the Barstool Sportsbook app during the “Early Access” period. They received a one-time code to get entry to the soft-launch and create one new account.
Barstool is the tenth online sportsbook in Pennsylvania. It is the first to limit the number of users during the test period.
During Penn National’s January acquisition of Barstool, they touted its 66 million monthly unique visitors. Jay Snowden, President and Chief Executive Officer of Penn National, said:
“We believe the significant reach of Barstool Sports and loyalty of its audience will lead to meaningful reductions in customer acquisition and promotional costs for our sports betting and online products, significantly enhancing profitability and driving value for our shareholders.”
Of course, all 66 million people aren’t located in Pennsylvania or are going to download the app. However, the arrival of Barstool’s sports betting product comes with much anticipation and an already built-in audience.
Presuming the site meets all requirements, it will be open to anyone 21+ and physically located in PA to register, deposit funds and wager on Friday, Sept. 18.