When Rutgers plays Northwestern in October, there is no way to bet on the first play of the game, total interceptions, number of players to throw a pass, et cetera. The Super Bowl has hundred of these options. That makes it very clearly, not "just another game". From August through December, every book has point spread, total, money line, 1h, et cetera. For the Super Bowl, different sportsbooks have different bets available. That makes it even easier to find value. It is an entire two weeks of football. Looking like I will be close to betting however much I would normally bet for two weeks of football during the other times of the season on this game