His latest Tweet:
Jim IrsayVerified account @JimIrsay
Must find a way 2 win Division,no excuses,no explanations..hide weaknesses,accent strengthens/We gotta get our heads out of r butts-WAKE UP!
Translation: A veiled criticism of Chuck Pagano's insistence at trying to run the football with currently one of the worst running backs in the NFL and taking the ball out of the hands of the team's best offensive weapon Luck. But an owner sending that message via a social network seem extremely unprofessional.