I was thinking about this the other day during the reaction to KG's cold-shoulder treatment of Ray Allen. Some people objected, but others said it was a breath of fresh air because that's the way it "used to be" and athletes are too buddy buddy with opposing teams and players these days.
Don't you think money is the most obvious difference in today's game vs. the "glory days of yesteryear"? Fans who literally eat, sleep, breathe, live and die with the result of their favorite teams from week to week want these pros to go all out on every play and share the same unbridled passion for winning that they do, but I just don't see it happening anymore.
Let's be serious: if you were on the other side of the fence, making $20 million a year playing baseball and it's 100 degrees in August, or you're a running back getting pounded by freak-of-nature linebackers in 25 degree weather, or you're an NBA player on the last leg of a 6-day, 5-game road trip, and you have guaranteed money in the bank regardless, would you actually give a shit about winning and losing?
It's interesting that the crazier and more rabid the fanbases seem to get, the less these players care about wins and losses. Never thought I'd see the day when the athletes have a better sense of perspective and head on their shoulders about reality vs. the fans that cheer for them, but I think it's come to that.