Total coin flip game, but because its the only action in town and most people are degenerates and its on TV 99% of gamblers will bet it.
Thats why 99% of guys dont have a prayer of winning.
Sure a few guys might get lucky but it is a game either side could cover. So why bother?
Games like this are books wet dreams because they know that guys are going to bet it even though from a gambling stand point that if this game were on Sunday it would have almost no handle. But because it is a Thursday night game and in the spot light it will get hammered with action.