SBR puts an entry into the Vegas Hilton football handicapping contest. Creates a thread where the picks are made. Picks are decided by either a forum wide vote (the 5 teams that receive highest number of votes are entered for that week) or the picks are decided by a group of 5 posters (chosen by SBR or by vote) with each poster choosing 1 side per week. The latter would be more conducive to success and the former to engagement, IMO.
Would create season long entertainment, views, camaraderie, etc
Unreal promotion for the site should it actually do well and or win.
maybe do something where people can use their points to purchase a % of the prize (obv probably sketchy with legalities and site policy), but this would benefit the site because people would basically waste their points on a long shot instead of pizzas and ipods.
I assume there are posters that live in Vegas with SBR affiliation that could proxy the picks.