1. #1
    darkhat
    darkhat's Avatar Become A Pro!
    Join Date: 08-18-10
    Posts: 5,722
    Betpoints: 2882

    NBA To Sell Ad Space On Team Jerseys ?

    This would be ridiculous if they really did it..

    A study released last year by Horizon Media calculated that a brand logo across the middle of an NBA team’s jersey occupying 3.5 percent of the TV screen would produce $31.18 million in exposure value. However, the study did not factor in ancillary exposure on highlights and news shows, nor did it account for any online exposure.

    “Jersey ads are one of the last pieces of inventory that club marketers haven’t been able to sell, and for a local sponsor they could be a real boon, since it would give them exposure with a team at home and away,” said Michael Neuman, managing partner of Horizon’s Scout Sports and Entertainment

    “Without a doubt, there’s already interest,” said Mark Tatum, NBA executive vice president of global marketing partnerships, outside the league’s annual All-Star Technology Summit that was held at Orlando’s Waldorf-Astoria. “It’s certainly not automatic, but if we do it, it would be a big deal, so we are spending a lot of time evaluating.”

    “It is something we are wrestling with,” said an NBA team executive from a large market. “There are challenges, and the question is whether there is a way to do it differently.”


  2. #2
    Smoke
    Smoke's Avatar Become A Pro!
    Join Date: 10-09-09
    Posts: 48,111
    Betpoints: 1510

    Would be good idea

  3. #3
    MUHerd37
    Status Your Update.
    MUHerd37's Avatar Become A Pro!
    Join Date: 10-23-09
    Posts: 12,816
    Betpoints: 10678

    It will never happen. This ain't European soccer.

  4. #4
    ChalkyDog
    Buy the ticket, take the ride.
    ChalkyDog's Avatar Become A Pro!
    Join Date: 10-02-11
    Posts: 9,598
    Betpoints: 13

    Not a chance in hell. This thing has been discussed since the 90's. Probably before that. And it has been laughed out of discussion everytime.

    Imagine seeing some of those classic Jordan photo's and seeing a big ad for toothpaste right on his chest.

    Commercialization of the jersey is not going to happen.

  5. #5
    Reload
    Winning Aint Easy
    Reload's Avatar SBR PRO
    Join Date: 03-23-08
    Posts: 12,176
    Betpoints: 14528

    With the economy being what it is, I'd say anything is possible. WNBA did this - why not the NBA also.

    It doesn't commercialize a game any more than the ads on the court, the ads at the scorers table - it's just more of the same.

  6. #6
    dinaro7
    super player
    dinaro7's Avatar Become A Pro!
    Join Date: 12-06-09
    Posts: 888

    makes sense how much they make 250.grand a game 20 million for 82 games

  7. #7
    ProfaneReality
    ProfaneReality's Avatar Become A Pro!
    Join Date: 04-14-09
    Posts: 7,607

    If it corresponds with the lowering of ticket, and concession costs, so families can actually go to NBA games without dropping $500+ then it would make some sense, but something tells me that would never happen

  8. #8
    darkhat
    darkhat's Avatar Become A Pro!
    Join Date: 08-18-10
    Posts: 5,722
    Betpoints: 2882

    Yah I don't think it will happen either. It would be ridiculous.

Top