Originally Posted by
shari91
Bodog got out of the US in '06. When they did, Mohawk approached them about licensing their name to use for their sportsbook and that's what's been going on since then. Basically Bodog's a known name and Mohawk paid for the privilege of using it but when the deal expires at the end of the year, Bodog's not going to renew. It's almost like when Subway franchisees pay Subway to use the name. The franchisee still owns the shop and operates it, but they get the name brand recognition and loyalty of Subway customers.