It is true what they say. JJGold has always preached this. Coach is wise beyond all of our years.
When you win you become complacent, bored, you do not appreciate it at all.
When you are down, the heat is on to get it back and the thrill from the tilt is the seed of life.
After you pull a great run, the satisfaction is gone almost instantly and there is an emptiness, a desire for more.
Losing fills the void. It might be comparable to an emo kid cutting himself.
Your head says winning is good because you are making money, but this isn't what drives you deep down. It's the chase.
Thankfully my head wins the internal battles most of the time, but it is a different story for guys like Patrick Venditto and Brock Landers. This vid fits them to a T.