LeBron James(notes) is apparently making that his mantra entering Game 5 of the NBA finals.
At 2:27 a.m. Eastern time Thursday, James posted “Now or Never!!” on his Twitter page, and said after the Miami Heat practiced in Dallas later that morning that the tweet was simply a pep talk to himself.
The Heat and Mavericks play Game 5 on Thursday night, knotted at two games apiece.
“That’s just how I was feeling at the time, honestly,” James said after the shootaround practice. “It was just a personal message to myself. It nothing to do with anyone else besides myself. I was just in the zone at that point.”