Sirs, it is a simpleton approach to simply "fade the public".

There is zero evidence that you're a winner in the long run by fading.

When you hear 99% of players lose, it's referring to their long run bankroll, and it's because
1) no money management/tilt leads to buried.
2) can't pick enough winners
3) juice

99% do not lose because they pick "the square side".

Priority:

1) Get the best line. Always look to beat the closer, scalp, middle, reduced juice, etc.

2) Make sure your angles are solid. Stronger the angles, larger the play (a 1-5 unit scale works well with this). You know your angles are solid if you have a good win % over a decent sample size. It is definitely possible to get an edge here.

Do you think Bill Walters gives a cheap fuk what side the public's on? No, he has his angle and he beats the number, period.