"some 80 percent of the US population, the “bewildered herd” as described by Walter Lippmann, is the target of corporate mass media. “These sectors of the doctrinal system serve to divert the unwashed masses and reinforce the basic social values: passivity, submissiveness to authority, the overriding virtue of greed and personal gain, lack of concern for others, fear of real or imagined enemies, etc. The goal is to keep the bewildered herd bewildered. It’s unnecessary to trouble themselves with what’s happening in the world. In fact, it’s undesirable---if they see too much of reality, they may set themselves to change it.”