They play games that are on national TV and are hyped by media.

You don't need to bet a toss up game (Colts/Jets) just because is on TV.

Bet a game where no one cares about (Hawks/Pacers). Find an angle like Pacers on back to back games and haven't beaten the Hawks since 2006.

You can have money on a game you don't watch and make profit instead of having money on a game you watch and lose it.