That is the kind of discussion that never ends. There are two different values: The personal value and the market value. For you and me a crude oil barrel is worthless, but in the market it sells at $82. The market value assumes that the buyer can use the product efficiently, the personal value varies a lot. Anyone can buy/store/sell some commodities close to market price, but in many others products the public is out of the equation.

There is no market of betpoints, but I am sure that the price would be about 9 cents. Of course the buyers would be the pros that can use them efficiently, extracting 12+ cents. And the public that has not the means or desire to use points optimally would cheerfully sell them at such price. For them the market price eventually becomes the personal price.