[lonnie55]

Originally posted on 07/26/2019:

this web site looks exactly the same as 18bet web site. What is the point of having different web sites with different names owned by the same company? Why don't babibet/1bet/18bet/ sportempire owners just focus on development of one of these brands?

Several reasons for multi-brand strategy, e.g.:

- many players only register at a book to retrieve a bonus; if you operate two (multiple) sites instead of only one you raise the chance that the same player loses his deposit two (multiple) times at two (multiple) sites
- if the image of one brand gets damaged or if one site is being attacked by DDos or anything like that you still have another brand you can rely on
- it raises the chance of being found by someone who is googling for (new) sportsbooks